People can find there are some benefits and risks of Enterprise 2.0 implementation. They divide four concepts in Enterprise 2.0 benefits which is productivity and efficiency, staff engagement, knowledge and reputation. There have different effect when corporation successful using Enterprise 2.0 assists their operation of company. Thus, corporation also note return on investment (ROI).
Productivity and efficiency:
- Increased whole productivity
- Successful proposal management
- Development of innovation and products
- Enhanced team capability
- Increased staff engagement and internal communication
- Increased collaborative chance, such as customers or stockholder
- Shared learning opportunities and development
- Enhanced professional knowledge and organisational capabilities
- Improved search
- Extended corporation reputation
- Attracted more customers and employers
- Enhanced position of corporation in marketplace
Corporation introducing the benefits and risks of Enterprise 2.0 implementation
UNIQLO is top 10 apparel retailers in the world. UNIQLO is start from 1963 that is design male, female and children fashion clothes. They have opened numerous stores in the world, such as America, Japan, United Kingdom, Hong Kong and China. Their problem is UNIQLO would like to collect information and feedback from local stores. However, each store only two computers linked to headquarters, besides, getting information from stores across the globe is also a challenge.
Enterprise 2.0 solution – Staff engagement
UNIQLO uses Movable Type platform which is blog content management system in March 2006. The blog connect their all store, thus they allow their employees communicate and real-time customer feedback. UNIQLO choose Movable Type because it is easy to use. Therefore, their full-time and part-time staffs can through mobile phone participant blog access and comment. Absolutely, customers can directly post their reflection in UNIQLO’s blog. It can effectively increase staff engagement. The UNIQLO headquarters may easily collect local stores information and feedback. Thus, getting customers’ feedback improves and solves their requirement
MWW Group is one of the top 10 public relations firm in the world. They operate in numerous fields, such as consumer marketing, government relations, corporate and financial communication, public affairs, healthcare and technology. They also have multinational companies, thus MWW Group needs some collaboration tools to management projects. It can assist them to gather a lot of information and other competitor intelligence. MWW Group also depends on the Internet tools which can directly update real-time news, as well as communication with customers.
Enterprise 2.0 solution – Productivity and Efficiency
MWW Group chooses a wiki which is called Socialtext, it solves their existing problems. Socialtext can follow marketing, connect media, post blogs and publish podcast. Their staffs found some benefits are they can reduce e-mail overload, especially some large attachment, such as Microsoft office files and Portable Document Format (PDF). MWW Group uses Socialtext because it is easy to use. Socialtext which is based on web interface training does not spend too much time. Internal staffs use wiki to manage project and keep public relations activities schedule. Using Socialtext before, they should check e-mail and write memorandum every day. Fortunately, the situation is different than before, and e-mail server also be improved.