Monthly Archives: September 2012

Wiki in enterprise

Our week 9 mission is Wiki in enterprise. According to assignment 2, our blog need to relate to our choose organization. Hence, let’s start off with a brief introduction to the company that myself and my group members Andy, Rick, … Continue reading

Posted in INN346 Enterprise 2.0 | 16 Comments

Micro-blogging strategies in organization

Blogging and micro-blogging are the same in essentials while differing in minor points. Creating a blog post need to spend a period time, however, micro-blogging does not need to write long post. Micro blogging has some attraction which features are … Continue reading

Posted in INN346 Enterprise 2.0 | 18 Comments

Some airport examples using social media

Changi Airport (SIN) Changi Airport is an international airport which has innovatively use social media in Singapore. Changi Airport widely used social media in airport, such Facebook, Twitter, YouTube and Flickr. According to traditional advertising approach comparison, using social media … Continue reading

Posted in INN346 Enterprise 2.0 | 6 Comments

Return on investment (ROI) on social media of influence

This is ROI formula: Many corporations use Return on investment (ROI) to evaluate business performance and efficiency of investment. When Enterprise 2.0 relate to incomes and costs, it is difficult evaluation and calculation directly. Many firms prefer to use money … Continue reading

Posted in INN346 Enterprise 2.0 | 13 Comments