Changi Airport (SIN)
Changi Airport is an international airport which has innovatively use social media in Singapore. Changi Airport widely used social media in airport, such Facebook, Twitter, YouTube and Flickr. According to traditional advertising approach comparison, using social media has more publicity and marketing. Therefore, it also can save or decrease extra advertisement costs. Significantly, using social media attracts more customers than before and brings even more enormous business opportunities and income. Finally, Changi Airport increases 13% sales in six months, as well as they also gain 260,000 Youtube users’ feedback.
Manchester Airport (MAN)
Manchester Airport wins a Twitter’ award which is the best airport. The airport through Twitter publishes some vouchers. Twitter not only use in customer service and communicating information, but also apply in entertainment section. Therefore, in propagate activities part, using Twitter can more successful and smooth because it will increase shops of airport turnover and improve retail shops operational state. As a result, Manchester Airport use Twitter in their social media which can increase followers, encourage people participation, extend entertainment motivation and raise shops income.
Besides, I find some slides it may help us increase our Brisbane Airport:
Top 10 Social Media Initiatives by Airports
SimpliFlying Awards for Social Media Excellence – Finalist presentations
- An Air of Opportunity – The future for social media and airports
- Manchester Airport’s multi-platform mobile site